In Ghana dressing up in clothes and accessories made in the country was made very popular a few decades ago with the introduction of Friday Wear. This was an initiative to get Ghanaians so patronize clothes made locally. As a result, today the made-in-Ghana trend is still on! Therefore, a lot of people like to wear African prints also known as Ankara in various styles from shirts to dresses to bags. Celebrities are certainly not left out in this. In actual fact there are some top Ghanaian celebrities who love wearing local clothes and look phenomenal in them. These are our favourite three.
Okyeame Kwame can in a way be called an ambassador for everything made in Ghana. He almost always has on something bright and beautiful. And most times he bought it from a local designer or even designed himself! This musician also makes it a point to preach about the benefits of patronizing local products. His fun and funky style is one to be admired and he even gets his whole family to dress up in African clothes. This is one man who is pro colour!
M.anifest, one of Ghana’s brilliant rappers, loves to wear clothes made in Ghana. His kaftan and beads loving self is always hard to miss in any crowd. Manifest has a unique style and isn’t afraid to express it. He used to be the brand ambassador for Woodin. This is a popular fabric and garment company that produces locally. On the international scene M.anifest always carries Ghanaian fashion in a good light. He has been true to this for a very long time.
It is true that most wives of Presidents and Vice presidents in Ghana usually wear clothes produced locally. That being said very few rock it like Samira Bawumia, the second lady. Samira has been a fashion icon in Ghana even before her husband became vice president of the country. With this new appointment we honestly expected to see her in more foreign suits and blazers. Samira stayed true to her fashion sense and wowed us with her amazing clothes mostly made with smock fabric from Northern Ghana. Check out our article on smock fabric here. We love them! Samira has played a major role in the popularity of smock fabric inspired designs by many fashion designers including ours and we absolutely love her for this!
Having Ghanaian celebrities wear local clothes is a good sign of the interest Ghana has for local fashion. We really hope more celebs fall in love with Ghanaian designs in the future.