During the Easter period, we launched a new collection called Reign. This beautiful collection of African-inspired clothes had a bold Christian feel to it with various elements of the passion of Christ. The main colours of the collection were red, black and white. Zedi has not had a redshirt in a long time and we brought one out with this collection. How daring right? The period of Easter does that to everyone. It makes us want to look back on the past and do more of the good things, change the bad things and just be better people in general. This was certainly what we did for this collection.
The Reign collection came with two new fabrics. For our black and yellow shirt, we decided to pair the African print Ankara fabric with a twill polycotton instead of our usual polished cotton. We have been in getting requests to change our polish cotton fabric offering and we thought this would be the best time to do that. Another new fabric we introduced was a beautiful off-white brocade cloth. It had the perfect texture for the white dress we designed. We absolutely loved it.
What is a Zedi collection without matching outfits that couples can wear? In the Reign collection, we have 2 perfectly matching outfits and one that is adorably complimentary. The red is certainly the one that stands out the most while the white is our most popular because in Ghana we love our white.
We did things a little differently this time when we were shooting this collection. The backdrop was wildly different from our usual grey or white. We added some props to have more of a lifestyle look. Still, on the Easter theme, we kept the colours earthy and solemn. The browns were sold and did not compete with the clothes at all. All in all, we loved it.
The Reign collection is available in our store. You can click here to order. We hope you like this collection as much as we do and you had an awesome Easter too 🙂