In recent years, the global fashion industry has undergone a significant shift towards sustainability. Many consumers and brands alike are recognising the importance of eco-conscious practices. Amidst this movement, African fashion stands out as a beacon of sustainability, and has been doing so for decades! Here are four compelling reasons why African fashion is naturally […]

Fashion has always been an integral part of the entertainment industry, with celebrities setting trends and influencing fashion choices for their fans. From red carpet events to everyday street style, celebrities have the power to shape fashion trends and influence the industry. The Vodafone Ghana Music Awards popularly known as the VGMA is one of […]

 A lot of times when people see our handwoven smock fabric they call it kente. This needs to stop NOW! These are two very different fabrics and in this article, I will tell you why. First of all, let me acknowledge the people who work hard to make these beautiful pieces of art we call […]

In recent times if you follow our collections you will notice a decent amount of hand woven striped fabric in our designs. If you haven’t seen this before then let me introduce you to smock fabric from Northern Ghana also known as fugu material. Similar to Kente by the Ashanti, this fabric is woven with […]

When the Friday wear initiative was started many years ago in Ghana, a lot of local designers and clothing makers were excited. For one day in the week, that’s Friday workers all over the country were to wear something made in Ghana to work. A number of people imagined workers walking around in frumpy clothes […]