Fashion has always been an integral part of the entertainment industry, with celebrities setting trends and influencing fashion choices for their fans. From red carpet events to everyday street style, celebrities have the power to shape fashion trends and influence the industry. The Vodafone Ghana Music Awards popularly known as the VGMA is one of the country’s biggest displays of fashion.
When it comes to red carpet events, celebrities often choose designer outfits that make a statement. They choose outfits that are unique, eye-catching, and reflect their personal style. Some celebrities opt for traditional and cultural outfits, while others go for more modern and contemporary designs.
The VGMA event is a major music awards event held annually in Ghana. It also sees celebrities from the music industry showcasing their fashion sense. Ghanaian fashion is known for its vibrant colors, intricate patterns, and traditional elements. Celebrities often incorporate these elements into their outfits, making for a truly unique and diverse fashion scene.
When it comes to celebrity fashion trends, it’s important to note that they are constantly changing. What was popular yesterday may not be popular today, and what is popular today may not be popular tomorrow. This year’s VGMA fashion was a mixture of breathtaking, bizarre and impressive. Over the years we are seeing more celebrities wear clothes from local designers and this really makes us happy. With the rise of social media and influencer culture, celebrities now have a greater impact on fashion trends than ever before. So the push for Ghanaian designers is a push in the right direction.
Some Ghanaian celebrities love to look effortlessly classy and we saw a number of these looks on the red carpet. Our favourite of them all was Black Sheriff’s outfit for the night. It worked perfectly well for his frame and also his personality. The classy look is not as easy as it seems. This look often tries not to go over the top but must also look good enough for such an occasion. Some of the easiest ways to achieve this look is by first choosing muted and few colours. Black is top on that list. Maybe that’s why Black Sheriff wins this one, because it’s in his name. EL looked stunning as well. Interestingly enough he also wore a classic suit.
Avant-garde looks for events like the VGMAs are very welcome but they have to be fashionable. It needs to be both bizarre and tasteful, in a weird kind of way. This year’s Music Awards saw a fair number of Avant-garde looks. Our favourite for the night was Abiana and surprisingly Chiief One did a good job with his denim outfit. The honest truth is that avant-garde is not for everyone.
Ghana vibes look
Sometimes It’s hard to tell where the celebrities get their clothes from. For many years artists have been wearing foreign brands but some also make it a point to patronize Ghanaian fashion brands and also make it as obvious as possible. The 2023 VGMAs saw a decent number of local brands being mentioned on the red carpet and even fabric like kente was beautifully represented. Felicia Osei’s stunning kente gown stood out but our favourite was Anita Akuffo’s dress. It was truly flawless.
Fashion trends are an ever-evolving aspect of the entertainment industry. The clothes that celebrities wear at events such as the VGMA can often make headlines and spark conversations. Whether they choose traditional or contemporary designs, celebrities have the power to influence fashion trends and shape the industry. Who was your best dressed celebrity on the VGMA red carpet?